Biggest Mistakes Self-Publishing Authors Make

As previously mentioned, self publishing is growing in popularity and understandably so.  For many, it may be the only way to get published. Publishers are very selective in who they want to take on as a client since they shoulder all of the risk financially.  They are less likely to take on new authors as opposed to well known established authors.   Today’s print on demand technology significantly lowers the author’s upfront costs.  with that being said, there are many self publishing companies that are simply not worth your time and may even fall into the ‘scam’ category.  Make sure you do not repeat these mistakes below.

Not Knowing Who Your Target Audience Is
Many times when people write a book they believe that the book is for everyone.  That could not be further from the truth.  The biggest mistakes that authors make is not identifying what group of people the book will help the most.  In fact, the more targeted your book is to a specific audience the more likely it is to be a success.  Will senior citizens benefit the most from your book or will young teens be captivated by your material (twilight)?  After you figure out your target audience, make sure to have a non-generic title.

Expectations are Too Large
So, You really need to have a reasonable number as to the amount of books you will be able to sell.  Too many people have a number that is way too big and as a result blow their budget.  Do not make this mistake.  Start with a realistic number and then if you do sell more wonderful.  If you are utilizing a print on demand service, then there is little you should be worried about in the first place.

Not having a Marketing Plan
Ok.  So, this is one of the most important aspects of getting people to read your book.  You must develop some sort of strategic marketing plan and this is YOUR responsibility.  You should either hire a company who has worked with authors before or do it yourself.  If you do not get your book in front of the right audience who wants it, no one will buy it.  Always, always promote your book.  The publishing company that you choose if you are not going to self publish is really not going to market your book all that well.  They usually reserve that part of their budget for more well known established authors.

Choosing the wrong publishing company
This is pretty self-explanatory but people still do go with the wrong companies.  A good rule of thumb is this:  Anything that is more than a 15 percent markup on printing is a no no.  Research different companies.  Check around for reviews.  Do not be afraid to ask the questions that really matter.  After all, this is your time, energy and money being spent.

Make sure you consider all of the above carefully.  These are just four things.  There have many great books written on self publishing so make sure you take a look at those as well for many other ideas.

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